A few simple ideas to communicate benefits to your employees

The art of self-promotion - don't miss out on communicating your company benefits to all of your employees

The weekend of the 25 and 26th January saw York putting its arms around its citizens by offering them free access to over 100 attractions or events. This wonderful piece of self-promotion organised by VisitYork invites residents to focus on what their wonderful city has to offer and really value where they live. 

We frequently meet employers of all sizes that do not actively promote their benefits to employees: be it pension, life insurance or even a generous holiday entitlement.

Typically the very large employers will ensure that they are self-promoting and can spend significant time and resource offering ‘benefit roadshows’ for their employees. For many employers it can be difficult to plan and resource large promotional exercises, but simple and varied communications can be effective,  and employers of any size should take the opportunity to self-promote to their employees to make sure they appreciate what’s on offer to them and get the best use out of their benefits.

Here are just a few simple ideas:workplace-lightbulb

  • Benefit champions – use your employees to help promote to their peers

  • Newsletters – these don’t have to be long. A simple regular one-page update to employees can help

  • Open door days – making yourself accessible for conversations

  • More comms ideas

And if you are reading this as an employer thinking ‘we do all of this already’, have you checked what added freebies might be offered by some of your benefit providers that you are not promoting? Many providers that offer protection benefits such as group life insurance or income protection can offer access to free counselling support to employees, second medical opinions and even free legal support for employers! 

If your adviser hasn’t told you about these then perhaps it’s time for a conversation…

Want to talk about how we can help you promote your benefits to your employees?

Contact us

Posted by Caroline Gaines

Topics: Employee Communication, York


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