Seven children

Goodness knows I feel young but with seven kids around the house, I know I’m not.

It’s nothing to do with anything physical – I’m quite sporty and can keep up with my teenagers kicking a ball around the garden for, oh, a few minutes at least!

But when it comes to culture - and in particular tech - well, that’s where I really feel the difference.

Again, I’m technologically oriented compared to many of my peers. But the Internet Generation is something else entirely.

They use platforms I’ve never heard of. They talk with emojis entirely naturally and half their online lingo is completely inaccessible to me (deliberately I’m sure).

And it’s changed the way they function. A large portion of their social lives takes place on various apps. Their attention span has decreased, and nothing will convince me otherwise: if something doesn’t interest them, they’re off reading about something else. And if it’s not online, it doesn’t count.

Now, if you have children of your own, I’m not telling you anything you don’t already know.

But here’s the thing. Much of this applies not just to young children, but to adults in their 20s and 30s as well, many of whom are your employees.

Online employee engagement ideas

They, too, like accessing information online. It feels more natural to them.

They, too, like their information in bite-sized chunks. They, too, want information faster, quicker, in one place, now.

And yet, when it comes to workplace pensions (and probably quite a bit else besides), we insist on communicating with them as if nothing’s changed - as if none of that internet revolution has happened or is relevant in the workplace.

Your younger employees throw them a glance, maybe even leaf through them. But they never read them properly and never internalise a word they say.

It’s just not as interesting when it’s on paper, and it’s not interactive.

Employee seminars? Long and dreary for someone who is used to spending 24 seconds on a website before switching over to something new.

Or perhaps you send broadly the same messages about workplace pensions to most of your staff.

These outdated employee enaggement ideas often feel irrelevant to a generation which is used to accessing completely personal social media feeds and being shown ads which are tailored specifically to their interests.

It’s no wonder that people in their 20s and 30s don’t engage with pensions, when we don’t speak to them about it in a way that is geared to them.

So how can you engage your younger employees? And not just engage them, but get them to change their behaviour so that they become convinced to start saving more at an earlier age?

Maybe you’re still sending out wordy workplace pension scheme brochures.

That’s why I believe that we need to start talking to our employees about money, pensions and savings in general in an entirely new way – one that is super-practical.

And that’s why we’ve started producing a magazine for your employees about money and savings, all of which relates back to real life. The aim is to give people the tools to make better financial decisions – not just lecture them about it.

Check out one of our recent articles.

And if you’d like to discuss how your employees can get their hands on one of these magazines,

employee-engagement-ideas

 

 

 

 

...just hit ‘reply’

 

Posted by Steve Butler

Topics: Employee Engagement

New call-to-action
Questions

Ask The Experts

Want to get in touch?
Just fill out the form below and we will be in touch shortly.

workplace-rocket

Next Generation Savings

Changing Workplace Savings Behaviour for the Better

discover
workplace-bullseye

Consultancy

We provide consultancy services to employers and trustees on contract-based and trust-based schemes, including master trusts. Our proposition encompasses governance, investment, administration and communications.

more
workplace-governance

Governance

Establishing and governing the ideal workplace pensions and savings for your employees can be complex and time consuming. That’s where we come in.

Monitor
workplace-education

Engagement & Education

We use innovative communication channels and modern technologies to help educate, engage and inspire employees across a range of financial topics.

 

Find out more
workplace-deckchair

Retirement

With greater choice and freedom in how and when individuals are able to access their pension fund, there is now an even greater need for early education and advanced planning. Find out how we help.

Discover
workplace-graph

Investment

Our investment research division analyses and rates over 18,000 DC investment funds. The insight we have enables us to support your investment objectives, making sure they're on track to deliver.

track
workplace-health-risk

Health & Risk

Our health & risk service provides tailored combinations of cover and cost to exactly match each employer's requirements, helping you get best value for your benefits spend.

Discover