Managing the needs of different generations of workers is one of the biggest challenges facing businesses today. 

To help them navigate the challenges ahead, Steve Butler, CEO at Punter Southall Aspire announces the launch of his first book, Manage the Gap: Achieving success with intergenerational teams, available now at Waterstones and Amazon.

A Government report¹ earlier this year said that employers are failing to anticipate the implications of an ageing workforce. The Office for National Statistics[ii] projects that more than 24% of people living in the UK will be aged 65 or older by 2042, up from 18% in 2016.

Furthermore, organisations are increasingly seeing multi-generations working together, from employees in their 20s and 30s through to those in their 70s and even 80s.

The book offers valuable insight into how managers can engage with, and motivate, younger people, effectively manage workers who are older than them, develop a management style fit for all generations, structure business processes, benefits and communications that work for all and successfully support a multigenerational workforce to do their best work.

Steve Butler, CEO, Punter Southall Aspire says,Over the last few years, businesses have had to navigate a technology revolution that has utterly transformed the workplace. Now another revolution is under way: a demographic one. Dealing with these changes presents significant challenges. Different generations bring with them different skills and attitudes towards work.

“One of the key messages in the book is if you’re going to manage an age diverse workforce, and get the very most out of them, then you need to acknowledge how the mindsets and life experiences of different generations affect the way they approach their work and understand to manage the process of them collaborating.Manage the Gap Cover 3D

“As a manager, it’s not just about being there as a hand on someone’s shoulders when things go awry, but anticipating the potential for discord, proactively working out what each employee needs and treating them as individuals. Within any workforce there are Baby Boomers through to Generation Z team members to worry about – all of them with different needs and expectations, and the potential to cause friction with other employees.”

Steve Butler is a Chartered Manager and Fellow of the Chartered Management Institute. He gained his Master’s in Business Administration from Southampton, Solent University and is currently researching for his Doctorate in Business Administration at Winchester University, Centre for Responsible Management. He is a regular writer and speaker on intergenerational working, retirement and older worker business management issues.

Manage the Gap consolidates the learnings of Steve Butler’s blog, which is read by several thousand HR directors, finance directors and business leaders each week. The blog provides helpful examples, management tips, anecdotes and case studies to help business managers and HR leaders build an age diverse workplace helping to eliminate age discrimination and allowing employees to work into later life.

The book builds on this readership with the aim of taking the learnings to a wider audience to help address the UK Government’s concerns about ageism in the workplace.

Manage the Gap is available through Amazon and Waterstones priced at £14.99.



Posted by Steve Butler

Topics: News, Age diversity

New call-to-action

Punter Southall Aspire recognised as a leading age-friendly employer

Punter Southall Aspire are delighted to have made it onto Renegade Generation's 'Leading Age-Friendly Employers' list, recognising the organisations that are pioneering the age diversity space.

read more

Subscribe to the blog


Ask The Experts

Want to get in touch?
Just fill out the form below and we will be in touch shortly.


Next Generation Savings

Changing Workplace Savings Behaviour for the Better



We provide consultancy services to employers and trustees on contract-based and trust-based schemes, including master trusts. Our proposition encompasses governance, investment, administration and communications.



Establishing and governing the ideal workplace pensions and savings for your employees can be complex and time consuming. That’s where we come in.


Engagement & Education

We use innovative communication channels and modern technologies to help educate, engage and inspire employees across a range of financial topics.


Find out more


With greater choice and freedom in how and when individuals are able to access their pension fund, there is now an even greater need for early education and advanced planning. Find out how we help.



Our investment research division analyses and rates over 18,000 DC investment funds. The insight we have enables us to support your investment objectives, making sure they're on track to deliver.


Health & Risk

Our health & risk service provides tailored combinations of cover and cost to exactly match each employer's requirements, helping you get best value for your benefits spend.