Next generation thinking

Changing savings behaviour for the better

Let's face it. Workplace pensions aren’t what they used to be.

Old-style workplace pension schemes, those based on years worked and salary earned, will soon be consigned to the pension history vaults.

New-style workplace pension schemes, which are funded by both employer and employee are the next generation long-term savings structure. According to The Pensions Regulator, more than eight million employees (2017) have been enrolled into a workplace pension since the launch of automatic enrolment in 2012.

However, for many employees saving for the future just isn’t a priority. That’s not a criticism but more a fact of modern day life, which is expensive. And unlike the other things they may be saving for - a car, a holiday, a new home - their retirement can feel far off and unimportant.

Plus, for those who aren’t financial experts, saving can be confusing - full of complex rules and jargon.

workplace-speech56% of adults say that financial jargon stops
them taking more interest in their savings.

source: Mintel Workplace Pensions UK 2017

This new status quo brings different challenges for employers who now have a responsibility to try and help their employees save for the future.

Workplace benefits and a good pension can be a proven and powerful way of attracting and retaining employees. But outdated communication methods, confusing financial jargon and limited support cause many people to disengage and undervalue the importance of their pension.

So things need to change, we all know that; it’s not a revolutionary idea.

But challenging this status quo and changing savings behaviour is.

NEXT GENERATION SAVINGS is our vision of how to take on this challenge and to help people plan and change their attitudes and behaviour towards saving.

The foundation of our vision is based on a renowned behavioural change model developed from over 35 years of scientific research and currently in use by numerous professionals and businesses in different ways around the world.

Using the model’s fundamental structure, we’ve adapted the 5 step process and applied it to the modern day workplace environment.


Changing savings behaviour:
The 5-step model
Available in VisionHub


NEXT GENERATION SAVINGS connects with employees' lives by encouraging them to interact with their savings on a regular basis. Using innovative and modern channels such as social media, digital communications, online tools and financial education we can help employees change and improve their savings for the better.

By encouraging a planned behavioural change, then connecting it with employees' day-to-day lives, we believe the status quo can be challenged.

Below we've outlined the fundamental steps of the model and how we apply them.

"Invaluable advice"

We have found Punter Southall Aspire's professional advice invaluable in helping us navigate the complex world of pensions and make sure we are acting in scheme members’ best interests.

Patrick Mahon
Government Affairs Analyst and Chair of Governance Committee, WRAP

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